ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI KETERLIBATAN INDIVIDU DALAM PEMILIHAN PAKAIAN
Abstract: Many modern
societies are characterised by a strongly held belief that to have is to be.
Thus, individuals often definethemselves and others in terms of their
possessions. Possessions have come to serve askey symbols for personal
qualities, attachments and interest. A possession that holds a significant
position in society is fashionclothing. Fashion clothing has been described as
possessing something approximatinga code. This study explores the relationship
between consumers gender, age, level of materialism, and fashion clothing
involvement. Data were gathered via a self-completed survey in Bandung,
resulting in 478 responses being returned. The results indicate that fashion
clothing involvement is significantly effected by a consumer’s degree of
materialism, gender and age.
Penulis: Isitiharini
Kode Jurnal: jpakuntansidd130151
