PERANAN MANAJEMEN STRATEJIK DALAM MEMBESARKAN PERUSAHAAN KECIL
Abstract: Strategic management
is management decisions that determine the fate of a company. Every company
aiming to excel for a long time must always utilize strategic management continuously.
According to Wheelen and Hunger, strategic management has more primitive forms.
The application of strategic management requires allocation of company's
resources. Only big companies like Astra International Tbk. and HM Sampoema
Tbk. are able to dedicate sufficient human and financial resources for the
application of strategic management, while small companies do not have such
resources and only manage to use a more primitive form of strategic management,
such as budget planning. According to Wheelen & Hunger, strategic
management requires all levels in the organization to think strategically. This
can only be done when the company has adopted information system to communicate
strategic information from the top to the bottom level. Because almost all
small companies do not have such information system, does this mean that they
must content with budget planning and forget about strategic management? Is it
true that small entrepreneurs starting from zero only use strategic management
after their small companies become big? If it is true, then the contribution of
strategic management in leading small companies to grow and become big
companies is immaterial. This paper aims to present the contribution of
strategic management in turning small companies into big companies.
Penulis: Patrick L. Setiadi
Kode Jurnal: jpakuntansidd070030
