PERAN KOMUNIKASI SEBAGAI PENDUKUNG PERUBAHAN ORGANISASI
Abstract: Every changing in
organization potentially produces some conflicts because it make unpredictable
situation for every elements and members of organization. The changing causes a
problem if it is not communicated effectively to them. They accept the
organizational changing only if they know and realize that changing is
important for organizational development and surviving in its environment. They
must be informed that they are not be worsen but advantaged because it. The
communication must be done before, during, and after the changing of
organization to make the changing move smoothly. This article describes the
communication role in the changing of organization. it employs cases of two
companies as examples of the communication role in smooth and effective change
in organization that make them go to the better situation.
Penulis: Benedicta Evienia
Prabawanti
Kode Jurnal: jpakuntansidd080066
