PERAN IMAGE TOKO UNTUK MENUNJANG KEBERHASILAN PENGEMBANGAN PRIVATE LABEL OLEH PERUSAHAAN RITEL
ABTRACT: Private label has
benefits for retailers and consumers. The key to the development of private
label is the ability to create a good image store. Existing conditions led the
effort to develop a discussion on the role of store image to support the
successful development of private labels by retailers. Store image is owned by
the consumer perception of the retail companies. When a retailer has a good
store image, then when doing development with private label product sales will
get the attention and positive response from consumers in the form of an
interest in buying the product. This makes private label acceptable to
consumers. Retail companies should be able to create a good image store.
Effective communication, the experience of consumers, from the physical stores,
services, set prices, product quality, and completeness of product sold needs
to be done to establish a good image and store private label success.
Penulis: FILLY KUSTANTO
Jurnal: jpmanajemendd130707
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