Pengembangan Usaha Industri Jamu dan Minuman PD. Budi Lestari di Jakarta
ABSTRACT: The aim of this
study is to identity successful business
conducts carried out by the company. The successful business conducts
identified are: (1) Employing skillful marketing personnel, (2) Having a wide marketing
channels, (3) Application of production contract, (4) Utilizing brokers in
marketing the product, (5) Utilizing secondhand containers to reduce cost. The method used from this study is SWOT
analysis with primary and
secondary data, which
are collected through
literature and interview.
Based on the results of the SWOT analysis, there were
some suggestions to PD. Budi Lestari in order to develop its business by : (1)
Increasing working capital, (2) Increasing the quality of human resources, (3)
Making promotions, (4) Increasing the machine technologies utilizing, (5) Finding new bottles using
altenatives in solving problem of getting used bottles, (6) Using labels that
includes the special qualities of the drinks to explain the
characteristic and quality
from each product
made, (7) Selecting
the distribution of
used bottles facilities. Beside
that, suggestions given from this study can be an input to the company in raising its sales volume as an effort to
fulfill market’s demand, includes mini and super markets.
Penulis: Tanjung Prasetyo,
Daniel R.O. Monintja, Fransisca R. Zakaria
Kode Jurnal: jpmanajemendd090141
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