PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING BEHAVIOUR PELANGGAN TOKO ELIZABETH SURABAYA FITA EKA PRASTIA
ABSTRACT: Along with the
variated needs of consumers who provide business opportunities for businesses,
especially in the field of fashion. This fact led many pop stores that sell a
variety of types of fashion products for both men and women. This phenomenon is
well responded by the Elizabeth Store is one of the famous stores with a great
selection of quality fashion products with prices. This study aims to determine
the influence of shopping lifestyle, fashion involvement, and hedonic shopping
value towards impulse buying behavior customers Elizabeth Surabaya Store. This study
is a causal hypothesis and using purposive sampling in sampling.
Characteristics of the respondents surveyed were respondents who are aged>
18 years and never shopped at Elizabeth Surabaya Store at least 2 times in the
last five months the number of those 100 people. The analysis technique used is
the multiple regressions linear. Results of this study showed that variables
shopping lifestyle, Fashion involvement, and Hedonic Shopping Value positive significantly
influence Impulse buying behavior.
Keywords: shopping lifestyle,
fashion involvement, hedonic shopping value, impulse buying behaviour,
Elizabeth Surabaya Store
Penulis: fitacapi@yahoo.com
Kode Jurnal: jpmanajemendd130721
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