Pengaruh Public Relations dan Brand Image terhadap Intensi Membeli (Kasus: J.Co Donuts & Coffee)
Abstract: The purpose of this
research is to investigate the influence of public relations activity and brand
image on intention to buy, the case of J.CO Donnut & Coffe. The population
of this study is students of Tarumanagara University who are also consumers of
this brand. Sample was drawn using convenience sampling method. Hypothesis was
tested using regression analysis. The research result showed that public
relation as well as brand image influence intention to buy positively and
significantly.
Penulis: Loudia Levina, Chairy
Kode Jurnal: jpmanajemendd130746
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