PENGARUH KOMPETENSI AGEN TERHADAP KEPERCAYAAN KONSUMEN PADA PERUSAHAAN ASURANSI GABUNGAN TABUNGAN DAN RESIKO DI SULAWESI TENGGARA
Abstract: The purpose
of this research
is to find
out and analyze
an effect of
agent competence on customer trust. The sample includes customers of AJB Bumiputera 1912 and
PT. Asuransi Jiwasraya
(Perseo) in Sulawesi
Tenggara, located in Kendari
City, Bau-Bau City, Kolaka
District, Konawe Selatan District and
Muna District. The sample
is drawn using
purposive random sampling
method. The analytical technique
used to test hypothesis is Structural Equation Modeling (SEM) using AMOS 4.0 (Analysis Moment Of Structural). In addition the hipothesis are tested using statistical tests
of alpha 0,05 and t Table 1,96 to determine significant effect of latent variable.
The results suggest
that first hypothesis
is assepted since
the agent competence significantly and
positively influences customer
trust to agent.
The second hypothesis is
reject because the
agent competence does’t
significantly effect the customer
trust to company.
Third hypothesis is
accepted because the
customer trust to agent is
significantly and positively associaed with the customer trust
to company. The most dominant direct relationship resulting from the second indirect relationship
are : Agen competence Customer trust to agent Customer trust to company.
Contribution of the study
is relastionship models
developed in the research
represent a synthess of the four theories and the results of previous studien.
Penulis: Hasanuddin Bua
Kode Jurnal: jpmanajemendd090122
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