PENGARUH KARAKTERISTIK PERUSAHAAN TERHADAP PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN DAMPAKNYA TERHADAP REAKSI INVESTOR
ABSTRACT: Recently, Corporate
Social Responsibility (CSR) idiom can be easily found in many accounting
literatures. It refers to the idea that the firm could not be separated with
its environment. CSR is the responsibility of business organization to involve
in protecting environment and social welfare. In fact, many firms in Indonesia
have already applied the disclosure of CSR, even just in a simple ways. The
objective of this research are: (1) to identify the corporate/ firm
characteristics including corporate/ firm size, profitability, size of the
board of commissioners, and public ownership influences to the depth of CSR
disclosure, (2) to determine the impact of CSR disclosure to investor reaction
influences in terms of abnormal return and trading volume activity. The sample
of this research are 116 firms listed in Indonesia Stock Exchange. Partial
Least Square (PLS) is used to test the hypothesis. Based on data analysis, I
find that the firm characteristics, including profile and public ownership have
a significant positive influence on CSR disclosure. And also, this research
shows that the scope of CSR disclosure has a significant influence on
investors’ reactions.
Penulis: Rita Yuliana, Bambang
Purnomosid, Eko Ganis Sukoharsono
Kode Jurnal: jpakuntansidd080084
