PENGARUH HUMAN CAPITAL TERHADAP BUSINESS PERFORMANCE MELALUI CUSTOMER CAPITAL
ABSTRACT: The purpose of this
research is to investigate the effect of human capital on business performance
with customer capital as the intervening variable. Samples used in this research
are commodity export companies listed in The Industry and Trade Provincial
Office of West Sumatera. Data used for this research was collected from
financial managers and personnel managers that completing and returning the
questionnaire. Data collected by mail survey and contact person with 70
questionnaire and respond rate 38 questionnaires (54%). Analysis conducted by
path analysis technique and software SPSS 12.00. The result shows that human
capital positively but not significantly linked with customer capital; customer
capital positively but not significantly linked with business performance; and
human capital does not related with business performance with customer capital
as the intervening variable.
Penulis: Siti Pritiza Juwita,
Fivi Anggraini
Kode Jurnal: jpakuntansidd070050
