MENJALANKAN RANGKAIAN STRATEGIS SAMUDERA BIRU (Suatu lde Penerapan di Perguruan Tinggi)
Abstract: To have its own blue
ocean, university must be managed not in ordinary way. For example,,it should
not only focus on its current customers but also on potential customers and
change them to customers. Kim dan Mauborgne (2005) introduce four processes
thaf university must do to have its own blue ocean. The processes include
developing benefits for customers (why consumers buy), building strategic
price, finding strategic cost, and adopting the strategy in organization. This
paper introduces simple idea to build blue ocean strategy in university.
Penulis: Chandra Utama
Kode Jurnal: jpakuntansidd080064
