MENCIPTAKAN CUSTOMER EXPERIENCE MENGGUNAKAN MERK
Abstract: The most brand
theory defines brand as identifies only and differentiate one product from
another. That means the brand is identity of product that signify ownership and
guarantee quality. This paradigm about brand misses the very essences of a
brand as rich of sensory, affective, and cognitive associations that result of
memorable and rewarding brand experience. The brand experience increases the
value of product in customer mind. The Manning Selvage & Lee, a research
firm, find that brand leader do not just have memorable name and great
image-they also deliver experience. This paper focus on how brand experience
can be created by the firm.
Penulis: Benedicta Evienia
Prabawanti
Kode Jurnal: jpakuntansidd060036
