IMPLEMENTASI VISUAL MERCHANDISING PADA TOKO RITEL DI INDONESIA
ABSTRACT: Along with the
increasing needs of the community to make growth retail business (retailing)
should be more active in the face of growing competition. Visual merchandising
is something that is very important in determining the success of a retail
business. Visual merchandising when implemented correctly will help retailers
to increase sales and increase profits. Visual merchandising is everything
customers observe, both exterior and interior, which creates a positive image
of the business and result in attention, interest, and the reaction on the part
of the customer. Visual merchandising includes graphic design, signage,
billboards, layout space management, visual planning, structuring and planning
mannequin good inventory management. This paper aims to discuss the
implementation of visual merchandising at the retail store in Indonesia by
using the example of the discussion of the Matahari Department Store and
Hypermart.
The results of this paper are in terms of visual merchandising concepts
and techniques can be a solution for retailers in their efforts to gain and
retain customers. Visual merchandising can adapt to changes in the retail environment.
Penulis: CITRA PURNAMASARI
WIDJAJA KARSIWAN
Kode Jurnal: jpmanajemendd130696
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