EVALUASI KINERJA LAYANAN PENGEMBANGAN BISNIS BAGI USAHA KECIL MENENGAH: KASUS BDS GARMEN DI JAKARTA
Abstract: Business Development
Service (BDS) is a non financial services entity which try to increase SME performance through market access, production
process improvement, management development, financial facility and other that suitable SME’s need.
BDS organization could be a private company, non government organization (NGO),
government institution, industrial association, etc. The purpose of this study
are to evaluate BDS performance and to find out BDS’s key success.
This study is held with a survey methode by using questioner. The scope
of this study is financial aspect,
customer perspective, internal process
and organization learn and growth. Performance evaluation uses a method of
Balanced Scorecard. The result and analysis for BDS Harmoni are : (1) healthy
financial aspect showed by rentability and liquidity ratio above 100%; (2) customer
perspective is acknowledged by appropriateness between performance and perception,
rate is 85,45%; (3) internal business process is quite good, refer to the
capability of BDS to create and respond to SME’s need and the fulfillment of business plan; (4) organization learn and
growth which is stated by employees satisfaction (67,5%).
The key success of BDS is measured by financial utilization aspect
(rentability, liquidity and solvability); customer (customer satisfaction and
retention); internal process (the comparison between realization and business
plan as well as a customer monitoring regularly); and organization learn and
growth (employees satisfaction, active learning, organization development; individual
empowerment, knowledge management and technology implementation). Score for BDS
Harmoni is 1,9 or above standard from bechmarking standard.
Penulis: Arfian Muslim, Musa
Hubeis dan Illah Sailah
Kode Jurnal: jpmanajemendd060055
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
