DISKUSI MENGENAI PERENCANAAN STRATEGIS DALAM PERGURUAN TINGGI DAN INOVASI DALAM PENDIDIKAN
Abstract: Every company needs
strategic planning to deal with its external environment and to achieve its
vision and long-term and short-term goals. In general a typical strategic plan
starts with a lengthy description of current industry conditions and the
competitive situation to be followed by the discussion of how to increase
market shares, capture new segments, or cut costs, followed by an outline of
numerous goals and initiatives. The process usually culminates in the
preparation of a large document culled from a mishmash of data provided by
people from various parts of the organization who often have conflicting
agendas and poor communication. In this process, managers spend the majority of
strategic thinking time filling in boxes and running numbers instead of
thinking outside the box and developing a clear picture of how to break away
from competition. It is no wonder that only few strategic plans lead to the
creation of blue oceans or are translated into action. Few employees deep down
in the company even know what the strategy is. And a closer look reveals that
most plans do not contain a strategy at all but rather a smorgasbord of tactics
that individually makes sense but collectively does not add up to a unified,
clear direction that sets a company apart, let alone makes the competition
irrelevant. The strategic planning process should not be based on preparing a
document, but on drawing a strategy canvas that focuses on the big picture and
not the numbers. This paper starts with a discussion of competitive environment
in higher education institutions, such as colleges and universities, where many
institutions are competing on the same key success factor and the same
competitive rules of competing and many offer the same offering. These
situations make the higher education institutions face intense competition,
mounting price pressure, and flat demand. Therefore this paper will discuss
ideas and steps that could be taken to open the paths to creating blue oceans.
Penulis: Setiadi Umar
Kode Jurnal: jpakuntansidd070034
