BLUE OCEAN STRATEGY: SEBUAH UPAYA KELUAR DARI PERSAINGAN
Abstract: A competition in
business is like a never ending war.
Market competitions arc getting
tighter in every single aspect.
Many efforts had been done to win the
battle. This one called Red Ocean
Strategy, where every player tries hard
to compete and beat the competition.
The winner still has to survive their position in the existing market, to keep away from being shadowed by the competitor. The term Blue Ocean sounds new, but its existence is not. lt is a feature of business life, past and present. value innovation is the cornerstone of blue ocean
strategy. The core of this paper is about
the analytical tools and
frameworks of blue ocean strategy which
are The Strategy Canvas, The Four Actions Framework and The
Eliminate-Reduce-Rai*-Create Grid.
Penulis: Nina Septina
Kode Jurnal: jpakuntansidd070024
