ANALISIS PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY PADA MAHASISWA MANAJEMEN EKSTENSI FAKULTAS EKONOMI USU
Abstract: Consumer attitudes
is the tendency of consumers to evaluate brands either liked or disliked by the
consumer consistently. This study used questionnaires, in order to identify and
analyze the effect of consumers' attitude toward product purchasing decisions
on a BlackBerry phone extension management USU students.
This study uses descriptive analysis. The population used in this study
were students of the Faculty of Economics USU Extension Management using
BlackBerry Mobile. With a sample as many as 65 students. The data was processed
using simple linear regression analysis, determinasi coefficient and t-test.
The results showed that the attitudes of consumers who use mobile phones
BlackBerry has a positive and significant impact on consumer purchasing
decisions at the Faculty of Economics, Management Students USU Extension. Value
of coefficient of determination equal to 0.502 means the ability of variable
consumer attitudes on BlackBerry mobile products in explaining the purchasing
decisions at Management Students of the Faculty of Economics USU Extension by
50.20% and the remaining 49.80% influenced by other variables that are not
included in this study.
Penulis: vivi maisyarah
Kode Jurnal: jpmanajemendd130596
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