ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI RUMAH (STUDI KASUS PERUMAHAN VIHARTA PT.MBP - GRESIK)
Abstract: Location of this
research is that Viharta housing in Gresik. Types of data used in this research is the
primary data by distributing
a questionnaire to 140 respondents. Variable measurement scale
used is the Likert scale and the data were analyzed with factor analysis is a
statistical technique used to
combine variables that have the dimensions
or the
same character, and
then united and formed into a new
factor. With SPSS 12.0 for Windows obtained significant value from Bartlett’s
test of sphericity is for 0.000 so there is a correlation between
variables. KMO index value of 0.686. In
the anti-image correlation process, 24 variables as a whole can follow the
process or the next stage because the MSA value greater than 0.5. From the
results of factor analysis processing,
24 variables had summarized
into seven new factors,
which may represent a 58.9% variance is, where the value can be seen
from the cumulative variance. The results
showed that the factors
considered by consumers to buy a house
are: 1) factor product. 2) factor prices. 3) Factor facilities. 4) promotion
factor. 5) reference factor. 6) discount factor. 7) the credit factor.
Penulis: Erma Widiana
Kode Jurnal: jpmanajemendd090136
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