Rancang Bangun Sistem Pengelompokan Pelanggan Potensial Menggunakan Metode K-Means Untuk Promosi Paket Wisata (Studi Kasus PT. Bali Sinar Mentari)
Abstract: PT. Bali Sinar
Mentari is a company engaged in the field of business travel services in Bali.
In company like this, giving promotion is one of important factor in helping
the sale of services to customers. The problem is managers have difficulty to
determine which customers have the right to be given promotion. Based on that,
company required system to classify the potential customer to be given
promotions via email. clustering customers can use K-Means method. This method
must use the physical data, not abstract, it is same with the data used in problems
in grouping customers at PT. Bali Sinar Mentari. In this final project, the
application of clustering system can be run in line with expectations. The
process of clustering customers with the K-Means method can work well and
generate groups of potential customers.
Penulis: I Putu Agus Hendra
Krisnawan, Teguh Sutanto, Erwin Sutomo
Kode Jurnal: jptkomputerdd120211
