Rancang Bangun Aplikasi Pengelolaan Data Customer Dan Monitoring Kinerja Marketing Berbasis Mobile
Abstract: PT. Federal
International Finance (FIF) Nganjuk branch is one branch of PT. Federal
Internatuonal Finance, Inc. is engaged in the retail motorcycle financing
business and electronic equipment. In the process of financing, one of which
relates directly to the customer is marketing. At the time of serving the
customer in the field, the problems often faced by marketing that marketing can
not check the status of customer data such as pengeekan member and previous
arrears, do add a new customer, to process the transaction (in this case the
application process until the approval of financing), displays information
about the data traffic to the dealer / store, the number of incentives, and the
target number of transactions received, that all these can not be done directly
in the field saaat. In addition, another problem encountered is the monitoring
process will be marketing a visit to the dealer / shop and monitoring
achievement of the targets of marketing can not be properly monitored by the
admin.
Based on all the exposure of the above problems, it takes an application
that can perform customer data management, including customer data-checking
process, and can add new customer transaction process, and can display
information on the number of transactions, the number of targets and the amount
received by marketing incentives, which can be processed directly when
marketing is the field, as well as can be. make the process of monitoring the
performance of marketing is done by the admin. Since the majority of marketing
is the mobile phone users, the author tries to build an application
"Customer Data Management and Monitoring Performance-based mobile
marketing" to answer the above requirements.
As a result of the implementation of the Customer Data Management
applications and mobile-based Marketing Performance Monitoring has been done,
marketing can make the process of checking customers' data, add new customer,
and transaction processing to financial filings with the approval of retail
financing directly through mobile devices are carried in this case is mobile.
In addition, the admin can monitor traffic and monitor the achievement of the
target marketing marketing by using applications that are in the office.
Penulis: Farid Akbar Arianta,
Arifin Puji Widodo, Teguh Sutanto
Kode Jurnal: jptkomputerdd120250
