PROSES PERCEPATAN DIFUSI INOVASI PRODUK SUSU STERILISASI NONTHERMAL
ABSTRACT: Diffusion of
innovation theory essentially describes the process of how an innovation is delivered (communicated) through
certain channels over
time to a
group of members
of the social system. In this
paper will be presented a study of the diffusion of innovations that resulted from the
innovative work that
milk sterilizer with
electric shock (electric
milk) to help
dairy farmers in maintaining the quality of milk yield. Analytical
methods to accelerate the innovation diffusion theory of Rogers conducted the
assessment associated with knowledge management to measure innovation
performance. From the
results of the
study, electric sterilizer
milk is an innovation
because they have
been commercialized to
the public, especially
in the Milk Processing Cooperative (PPP) milk and
dairy farmer groups. In functional electrical appliance milk can
be accepted by
the public because
the operating system
can be run
automatically making it easier
for users of
the technology in
terms of the
operation of the
appliance. To accelerate the
diffusion of innovation will
require accelerating the dissemination
of tools with tool usage in group level, as did the
level rancher PPP.
Penulis: Andi Ridwan Makkulawu
Kode Jurnal: jptindustridd130034
