Dampak Penerapan Kultur Lokal Tri Hita Karana terhadap Orientasi Kewirausahaan dan Orientasi Pasar
Abstract: This study aims to
investigate the impact of Tri Hita Karana culture toward entrepreneurial
orientation and market orientation of SMEs of silver craft in Bali. The
population of this research is all small and medium size enterprises of silver
craft in Bali. By using purposive random sampling, 110 small and medium size
enterprises located in four regencies in Bali were selected as samples. The
data collection technique was distributing questionnaires. Furthermore, to test
the inter-variabels influence, inferential analysis of Structural Equation
Modeling (SEM) is applied using Partial Least Square (PLS) approach. The
findings of this research are Tri Hita Karana culture could improve the
entrepreneurial orientation and market orientation. It was also found that the
entrepreneurial orientation influence the market orientation.
Penulis: I Gede Riana
Kode Jurnal: jptindustridd110099
