APAKAH PEREMPUAN INDONESIA TERBELAKANG DALAM ADOPSI INTERNET? : TEMUAN EMPIRIS
ABSTRACT: This research aims
to (a) investigate differences in Internet adoption; (b) identify factors
affecting Internet adoption; and (c) examine differences of Internet usage
pattern between male and female users. Using data from 714 respondents/students
with various backgrounds, the research unveils that in general, Internet
adoption among female users are lower than that among male users. Using
Technology Acceptance Model (TAM), the research also finds that the
Internet adoption among female users is affected by perceived ease of use
rather than perceived usefulness. On the
other hand, the Internet adoption among male users is affected by perceived
usefulness rather than perceived ease of use. Male users are found to have a
more flexible Internet access venue when compared to female users. The research
also gives an evident that Internet usage pattern among male and female users
differs. Proportion of female users who use the Internet for chatting and
study-related activities is significantly larger than that of male users.
Conversely, proportion of male users who use the Internet for reading online
news, testing and downloading software, shopping, entertainment, seeking job
vacancy, and visiting pornographic sites are larger than female users. High
cost Internet access and low access speed of the Internet and a lack of English
proficiency are identified to be most severe obstacles of the Internet adoption
in Indonesia.
Penulis: Fathul Wahid
Kode Jurnal: jptindustridd050010
