ANALISIS ELASTISITAS DAN SENSITIVITAS RESPON INDIVIDU DALAM MEMILIH MODA ANTARA MOBIL PRIBADI DAN ANGKUTAN UMUM BUS KOTA DENGAN TEKNIK STATED PREFERENCE (Studi Kasus Kawasan Malioboro, Yogyakarta)
ABSTRACT: The aim of this
research is to analysis the elasticity and sensitivity of individual respond in
mode choice between private cars and
city bus along
the corridor of
Malioboro, Yogyakarta City
and to develop mode choice
models. The mode choice model
between private cars
and public transport
(city bus) was
developed based on
users preferences of service
as indicated by
travel attributes. This research
considers five travel
attributes assumed to
have high influences toward mode choice behavior, i.e :
travel cost, congestion charge, travel time, headway of city bus and walking
time to the bus stop. The
logit binomial model
was used to
formulate the individual behavior
based on stated
preference data from private car
users in the
Malioboro corridor. The
model predicts the
probability of choosing
a particular mode
of transportation. The mode choice model between private cars and city
bus was developed based on 520 options from 65 respondents who use private cars
to go to Malioboro or as a through traffic. The model of the utility difference
between private cars and city bus is: UMP-UBK = 32.44482 - 0.01625 X1 - 0.00760
X2 - 1.08020 X3 - 0.60588 X4 - 1.02960 X5 (R2 =
0.90). Based on direct
elasticity and cross
elasticity, the travel
cost attribute has
the highest value
of elasticity. Meanwhile from
the sensitivity analysis,
travel cost is
the most sensitive
attribute which influences
the election probability of private cars and city bus.
Keywords: stated preference
data, logit model, congestion charge
Penulis: Gito Sugiyanto
Kode Jurnal: jptsipildd080016
