PERSEPSI MASYARAKAT TERHADAP PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT PLN SEKTOR PEMBANGKITAN TARAHAN PROVINSI LAMPUNG
Abstract: Indicators of
Corporate Social Responsibility programs by PT PLN Tarahan Power Sector, South
Lampung are suitability, sustainability, and sociality of CSR programs. CSR
programs are given for community and the environment. People who receive the
programs will have perceptions. The external and internal factors of
individuals suspected related to the perceptions are people’s age, gender,
educational level, emotional level, income level, the number of family members,
and benefits of CSR programs. The purposes of this research are to determine
the level of implementation of CSR programs, the level of community’s
perceptions on CSR programs, and the factors related to community’s
perceptions. This research uses a survey method. The number of samples in this
research are 84 households in “Dusun” Mataram, Sukamaju, Gotong Royong, and
Kampung Baru. The results showed that the implementation of CSR programs by PT
PLN has not been successful because not all people were involved in the
programs, and the programs were not suitable to community’s needs. The level of
community’s perceptions on CSR programs was not good and the factors
significantly correlated to community’s perceptions were people’s age,
educational level, emotional level, and benefits of CSR programs.
Keywords: perception,
corporate social responsibility (CSR), community
Penulis: Dedeh Kurniasih
Kusnani, Sumaryo Gitosaputro, Indah Nurmayasari
Kode Jurnal: jppertaniandd130036
