PERSEPSI KONSUMEN TERHADAP KUALITAS BAKPAO TELO DENGAN METODE IMPORTANCE PERFORMANCE ANALYSIS
ABSTRACT: Consumer perception
on food quality is a key factor for success in food industri development. Many factors influence consumer perception on
food quality. The purpose of this research was to identify the attributes of
food product and evaluate it’s performance to find out attributes based on
consumer perception. The respondent in this research was the consumer that
bought and consumed bakpao telo in Sentra Pengembangan Agribisnis Terpadu
(SPAT). The sampling technique used accidental sampling with a number of sample
is 75 people, based on linier time function. The analysis of data used
Importance–Performance Analysis. The result of this research showed that shape
of product, quality of service, advertisement and promotion, and expired date
of the product, registered in Departemen Kesehatan, halal guarantee, texture of
bakpao, flavor variation of product, flavour of product, guarantee of safety
product and nutrition were the key
atributes of bakpao telo quality.
Keywords: perception, bakpao
telo, importance–performance analysis
Penulis: Imam Santoso, Aunur
Rofiq Mulyarto, Sukma Maharani
Kode Jurnal: jppertaniandd110006
