KESENJANGAN LAYANAN HUBUNGAN PENJUAL DAN PEMBELI DALAM SUPPLY CHAIN MANAJEMEN (SCM) DAN DAMPAKNYA PADA PENGEMBANGAN AGRIBISNIS KENTANG DI PROVINSI NAD
ABSTRACT: The purpose of this
study is to analyze the fulfillment of services between potato agribusiness
development’s actors in Aceh. By using Supply Chain Management in Buyer-Seller
Relationship, the results showed that there were three measurements of success
between the actors in the Aceh Province. Those were: the level of satisfaction,
the level of trust and the level of dependency. The analysis showed that the
satisfaction of downstream actors (district merchants and retailers) was
greater than the upstream actors (potato farmers and traders). Upstream
offender was in a weak position shown by the trust and the high dependence on
downstream actors. Traders and merchants across the city experienced the level
of trust, satisfaction and a low dependency. The result indicated development
of potato agribusiness was slow and was not dominant as a source of farmers’
income.
Keywords: buyer-seller
relationship; management; potatoes; agribusiness
Penulis: Suyanti Kasimin
Kode Jurnal: jppertaniandd110068
