KERAGAAN AGROINDUSTRI KERUPUK UDANG DI KECAMATAN KWANYAR KABUPATEN BANGKALAN
Sari: This research was
conducted in the village of West Kwanyar, Kwanyar District, Bangkalan. The
purpose of this study was to determine the performance and financial
feasibility of agro-industries of prawn cracker. The sampling method in this
study use a purposive technique that is implemented in the West Kwanyar
Village, Kwanyar District. The analysis used was a qualitative descriptive
analysis to determine the performance profile agro prawn crackers, while the
agro-industry analysis of the financial feasibility of prawn crackers use
quantitative descriptive analysis is the calculation of BEP, R/C ratio and ROI.
The technique of data collected by through observation, questionnaires,
interviews, literature study and documentation. Based on research result shows that
the performance profile of agro-industrial scale prawn crackers is a household
that is using the loan capital as initial capital to start a business, yet have
a business license so that the market is still in the vicinity of Sub Kwanyar
by using two channels, the first manufacturer to distributor and then to the
consumer and finally manufacturer to market directly to consumers. Is
financially feasible to develop agro-industry that is obtained from the
calculation of cost and revenue analysis, analysis of BEP (Break Even Point),
R/C Ratio (Revenue Cost Ratio) and ROI (Return on Investment).
Kata Kunci: the performance;
agro-industry; financial feasibility
Penulis: Ika Hastinawati,
Mokh. Rum
Kode Jurnal: jppertaniandd120118
