BIAYA DAN KEUNTUNGAN PEMASARAN IKAN PATIN BUDIDAYA
Abstract: This Paper is result
survey patin fish (Pangasius' sutchi) marketingKampar district origin to
Rantauprapat. Aim survey to see cost magnitude, profitand marketing efficiency.
Result survey known marketing cost for Kampar districtcollectors tradesman as
big as 96,51% from total revenue, for wholesaler andRantauprapat's retailer
each of 91,51% and 92,58% from total revenue. Biggestcost lays in
transportation cost from Kampar district to Rantauprapat. Collectorstradesman
marketing cost to every fish kilogram as big as Rp 10.616,00, pricesells Rp
11.000,00 and profit as big as Rp 384,00. Wholesaler marketing cost toevery
fish kilogram as big as Rp 11.440,00, price sells Rp 12.500,00 and profit asbig
as Rp 1.060,00. Retailer marketing cost to every fish kilogram as big as
Rp12.960,00, price sells Rp 14.000,00 and profit as big as Rp 1.040,00. Patin
fishmarketing from Kampar district to Rantau prapat still efficient.
Keywords: marketing cost
magnitude, profit and marketing efficiency
Penulis: M Ramli
Kode Jurnal: jpperikanandd090096
