ANALISIS PEMASARAN KEMIRI RAKYAT DI DESA PERBULAN, KECAMATAN LAUBALENG, KABUPATEN KARO
ABSTRACT: Candlenut is the
non-timber forest product, that seeds are used as an oil source and spices.
This study aims to determine the candlenut marketing channels, marketing margin
and marketing efficiency levels candlenut Perbulan Village, Laubaleng
Subdistrict, Karo District. The method used in this research was purposive
sampling and snowball sampling method to determine the flow of marketing. The
results showed that there are four candlenut marketing channels. The average
marketing margin earned by farmers is 69,75%, the traders paring receives an
average marketing margin 17,21%, traders village receives an average marketing
margin 1,90%, average marketing margin earned by district collector is 5,16%
and the dealer receive marketing margin 5,43%. Candlenut marketing that took
place in the Perbulan village generally efficient. The most efficient marketing
channel is a marketing channel II with the marketing efficiency of 2,34%.
Keywords: marketing
efficiency, candlenut, marketing chain, marketing margin
Penulis: Silvi Yulia Br
Singarimbun, Agus Purwoko, Oding affandi
Kode Jurnal: jpkehutanandd130085
