ANALISIS PEMASARAN KEMENYAN (STYRAX SPP.) (STUDI KASUS : KEC. POLLUNG, KAB. HUMBANG HASUNDUTAN)
ABSTRACT: Forest incense owned
District Pollung potential managed and marketed for economic improvement. It
aims to analyze the marketing groove incense, knowing economic value from
incense and determining marketing strategies in District Pollung, District
Humbang Hasundutan. The method applied is purposive sampling with total sample
of 40 (forty) respondents. Data collected through observation and analysis
problems with interviews using questionnaires to farmers and entrepreneurs
incense. Overall data, both primary and secondary, then tabulated according to
need.
The value of highest profit margins obtained farmers on market II,
amounting to 72.22% and the smallest profit margins in the village collecting
10% on market I. The largest average income is equal Rp.2.829.400/ family
leader/month in Pandumaan. While the smallest income of Huta Paung Utara Rp.1.024.600/family
leader/month. Strategic marketing priorities incense is formed farmer groups
and cooperatives at the village, the supervision of the marketing system
incense, incense sustainable management, human resource and the use of incense
superior seedlings.
Keywords: incense, marketing,
economic value and marketing strategy
Penulis: Bobby Raya
Simanjuntak, yunus afifuddin, Ridwanti Batubara
Kode Jurnal: jpkehutanandd120041
