ANALISIS HARGA POKOK PRODUKSI DAN STRATEGI PENGEMBANGAN INDUSTRI PENGOLAHAN IKAN TERI NASI KERING DI PULAU PASARAN KECAMATAN TELUK BETUNG BARAT KOTA BANDAR LAMPUNG
Abstract: The purpose of this
study is to analyse the main production cost of dried rice anchovy processing
industry’s. This study was located in Pasaran Island, West Teluk Betung
Sub-District, Bandar Lampung City. This study uses cencus method involves all
of 38 dried rice anchovy cultivator, independent community, the Head of
Proccesing and Marking of Fishery From Marine and Fishieries Department of
Bandar Lampung and one of the
Indonesia’s Bank Placeman. The analysis
method in this study were determination of the main production cost and SWOT
analysis. The result of the main production cost in summer monsoon, Normal
monsoon, and eastern monsoon respectively were Rp43.330,15, Rp34.269,58 and
Rp31.180,36. The selling price was determined on the main production cost by
cultivator, so that the industry got the profit. The priority strategies to
develope this processing industry were, a) using modern technology adoption, b)
concluding a worker training, c) concluding a business book to maximize capital
uses.
Keywords: dried rice anchovy,
pasaran island, strategy priority, SWOT analysis, the main production cost
Penulis: Dwinta Diana Laisa,
Wuryaningsih Dwi Sayekti, Adia Nugraha
Kode Jurnal: jppertaniandd130086
