ANALISIS EFISIENSI PEMASARAN UBI KAYU DI PROVINSI LAMPUNG
ABSTRACT: This research aims
to analyze the
efficiency of cassava
marketing system in
Lampung Province. The research
was conducted purposively in Lampung Tengah and Lampung Utara in
May-June 2012. Farmer respondents were
chosen randomly and
marketing channel respondents
were taken by
tracing marketing networks. Data consisted
of primary and
secondary data. Data
analysis included analysis
of marketing system efficiency.
The results showed
that the marketing
system of cassava
in Lampung Province
was efficient with producer share (Ps) of more than 80 %, with the
following conditions: (a) the market structure was almost
a perfect competition.
(b) the market conduct:
cassava farmers had no difficulty
in marketing their product. (c)
the market performance: there were two marketing channel; marketing margin and
Profit Margin Ratio were relatively small, and the elasticity of price
transmission was less than one.
Keywords: Efficiency, Cassava, Marketing, S-C-P Model
Penulis: Nuni Anggraini, Ali Ibrahim Hasyim, Suriaty Situmorang
Kode Jurnal: jppertaniandd130074
