ANALISIS EFISIENSI PEMASARAN UBI JALAR DI KABUPATEN LAMPUNG TENGAH
ABSTRACT: The purpose of this study was to analyze the efficiency of the
marketing of sweet potato in Central Lampung regency. The
method used in
this research was
the analysis of
the model of
S-C-P (structure, conduct,
and performance). The S-C-P
model is used
to analyze an
organization's market. The
results showed that
the sweet potato marketing
systems in Central
Lampung regency was
inefficient, because the
first structure of the
market (market structure)
was formed oligopsoni,
both the behavior
of the market
(market conduct) farmers, which
was done a cash payment
system and through
the bargaining process,
variability third market (market
performance), and there were four sweet potato marketing channels. The marketing margins and the fourth and
Profit margin Ratio (RPM) was not evenly spread, and the price transmission
elasticity (Et) was worth 0.69 (Et <1).
The means of the market competition was not run perfectly, but the share
in the producer marketing channels
in Central Lampung
farmers was high as 70.54
percent. It meant
that the higher the share of
producers would be the more efficient marketing.
Keywords: Central Lampung Regency, Efficiency, Marketing, Model SCP,
Sweet Potatoes
Penulis: Angginesa Pradika, Ali Ibrahim Hasyim, Achdiansyah Soelaiman
Kode Jurnal: jppertaniandd130067
