Pengaruh Faktor Sosial dan Psikografis terhadap Keputusan Mahasiswa Melakukan Registrasi Akademik (Studi pada Mahasiswa Universitas Dian Nuswantoro Terdaftar dan Aktif Tahun Akademik 2010/2011)
Abstract: The present study is
to examine the impact of social and psychographic factors on student’s decision
in registering academic. The type of study is quantitative descriptive with
using positivistic in frame of cognitive learning and information processing
theories from Hawskin, Best and Motherbaugh and attribution theory from Fritz
Heider. Descriptive factor is used to describe mean score of each factor, and
regression is used to analyze hypothesis, which is social and psychographic
factors are independent variable and student’s academic registration decision
is dependent variable. The samples are
95 students of Udinus T.A 2010/2011. The propotional random sampling method is
used to collect the samples.
Finding the research show that the reference group is the indicator of
social factor which is stated agree by the students and family indicator is
stated less agree. Interest is the indicator of psychographic factor which is
stated agree by the students. Regression analysis (T-test) shows partially
social and psychographic factors has significant influence on student’s
decision in registering academic. Regression analysis (F-test) shows social and
psychographic simulation have significant influence on student’s decision in
registering academic.
Keywords: cognitive learning,
information process, attribution, social factor, psychographic factor and
student’s decision in registering academic
Penulis: Primadhany Kartana
Putri
Kode Jurnal: jpkomunikasidd120092
