MEDIA WARISAN DAN KEARIFAN LOKAL
Abstract: In rural
communities, the communication between humans mostly done by using symbols such
as sounds, gestures, visual and performing arts of the people. Heritage media
is a communication tool used by people from outside in an attempt to convey some
messages that contain various elements
values, norms, rules,
also include development message
from the kingdom, therefore this
heritage media purposes beside in addition to entertainment is also used as a
tool to solve community problems in their own way (read; Local wisdom), especially issues related to community efforts
to meet their needs for
information. Heritage media as one
aspect of communication systems,
cultural systems and social systems, have also caused tidal because of
historical factors and socio-cultural changes in society. In use, the community
also experienced a reduction as a result
of the growth, development and socio-cultural changes in society.
Heritage media that should be a local wisdom marginalized communities into the
political factors and power. This causal pattern may occur because of some
mechanism depends on various factors such as ecological, economic, social,
cultural and society itself. For example, in the reign of New Era
thatapply the concept of centralization, heritage media is directed and
used for political purposes and the name of
national development. heritage media messages directed towards the
creation of public awareness to
support government programs,
by showing the existence of uniformity and ignoring the existence of
diversity.
Penulis: Muslimin Mahmud
Kode Jurnal: jpantropologidd100003
