IDEOLOGI DALAM KONTEKS KOMUNIKASI POLITIK (KAJIAN SEMIOTIK TERHADAP IKLAN NASIONAL DEMOKRAT VERSI “HIMNE”)
Abstract: This study discusses
the Democratic National advertising version of "Hymn" which was
launched by the national community organization. Democratic National is
community organizations that want to realize a "Restoration in
Indonesia" to all areas of life, whether political, economic, social, and
cultural. In plain view, when looking at the Democratic National advertising
version of "Hymn" is not a lot of politics in terms of display
impressions and words in his ads. This is because politics is abstract, but it
can be seen from the symbols used in the ad. Therefore, the authors use Roland
Barthes's semiotics to reveal the myth of political communication or anything
that is actually contained in images and words in the ad. Thus, it can be seen
that there is a political purpose to be conveyed by the National Democrats to
all Indonesian people through these ads.
Key words: Advertising,
Political Ideology, Semiotics
Roland Barthes, Symbol, Myth
Penulis: Fellicia E.H./
Shidarta Genep Sukendro
Kode Jurnal: jpkomunikasidd110082
