Hubungan Antara Tingkat Kebutuhan Konsumsi Informasi dan Kualitas Isi Media Dengan Loyalitas Pembaca (Studi Pada Harian Meteor Terkait Perubahan Dari Koran Kuning ke Koran Umum)
Abstract: Declining reader
loyalty Meteor Daily Newspaper as a conceptual change from white to a public
newspaper circulation figures indicated a decrease in the background of this
research. The aim of research to find out the relationship between the level of
information consumption needs with loyalty readers; to know the relationship
between the quality of media content with reader loyalty, as well as to know
the relationship between the level of consumption needs and quality of media
content information with the loyalty of readers of Meteor Daily Newspapers in
Semarang.
Results showed that most respondents have considered the information
consumption needs in the low category. Level of consumption is positively
related information with the loyalty of readers at the Meteor Daily Newspaper.
Most respondents also rated the quality of media content Meteor Daily Newspaper
falls within either category. The quality of media content are positively related
to loyalty to the reader to the Daily Meteor. While the level of information
consumption needs and quality of media content are positively related to
loyalty to the reader to the Meteor Daily Newspaper.
Keywords: consumption needs
information, media content quality, loyalty readers
Penulis: Aning Karindra
Ariyanti
Kode Jurnal: jpkomunikasidd120093
