FASHIONABLE DEMOCRACY : BANALITAS IKLAN POLITIK DI RUANG PUBLIK
Abstract: Convergence of
political and economic liberalization that swept the ‘new democracies’
countries makes political events as an industry. Electoral democracy which
makes direct elections as the way has led democracy subject to the codes of
consumerism. Political advertising, as a form of political communication was
packaged as commodities that rely on images. Political rite and democracy
agenda aligned uniformly refer to American style (Americanized) that uses
imagery. In a way, democracy has lost its orientation towards the ideal of
creating equality and freedom. Democracy which is trapped as a procedural
mechanical activity without value and only a trend is devoid of the ideals of
change and political maturation.
Keywords: political
advertising, feashionable democracy, banality
Penulis: Ali Minanto
Kode Jurnal: jpkomunikasidd100008
