Evaluasi Pelaksanaan Kampanye Sosial Perilaku Hidup Bersih dan Sehat untuk Menurunkan Angka Diare di Kabupaten Kulonprogo
Abstract: Even though the
campaign of “Perilaku Hidup Bersih dan Sehat” has become a very deep attention
from government, mass organization and NGO in Indonesia for so long, this
program is still ineffective. It is indicated by the increasing of diarrhea
sufferers in Kabupaten Kulon Progo. It can be an impact of three factors: (1)
inappropriate media and message strategy and (2) minimal political will of the
government, and also (3) the campaign design is not based on the field
research. Additionally, the approach of this campaign did not encourage people
to participate.
Keywords: behavioral change,
message design, participation
Penulis: Tri Hastuti Nur
Rochimah
Kode Jurnal: jpkomunikasidd090011
