ANALISIS SOSIOLOGIS PERILAKU KONSUMTIF MAHASISWA (Studi pada Mahasiswa FISIP Universitas Lampung)
Abstract: This research aims
to clarify the relationship between socio-economic status of the elderly and
consumer behaviour with reference to groups of students. The research method
used is the quantitative eksplanatoris. The technique of collecting data
carried out through a questionnaire. The result showed that, first there are
relations is being ( 0,544 ) between socioeconomic status in parents with the
behavior consumptive student. It showed that the higher socioeconomic status in
the old man and behavior consumptive students also increase. Second, there is a
relationship is being ( 0,516 ) between socioeconomic status in the old man
with the manners consumptive mahasiswa controlled with clusters of reference.
It showed that a factor of socioeconomic status in the old man is not the only
affecting high low-self behavior consumptive students, but also a group of
reference by which can affect behavior consumptive students. Third, there was
no correlation that means between socioeconomic status in parents with clusters
of reference. So can be concluded that high low socioeconomic status in parents
students have has huge against the influence exerted by group references in
buying goods to be desired. Fourth, there is no relationship between consumer
behaviour with reference to groups of students. In this case the students buy
goods not because of the excessive influence exerted by the reference group.
Keywords: socio-economic
status of parents, groups of references and consumer behavior of university
students
Penulis: Dewi Aprilia, Hartoyo
Hartoyo
Kode Jurnal: jpsosiologidd130005
