POLA DISTRIBUSI KOMODITAS KENTANG DI KABUPATEN BANDUNG, JAWA BARAT
ABSTRACT: The study was
conducted in Bandung District, West Java on 2005. Primary data were collected
through interview with potato’s farmers (who grow Granola variety and Atlantic
variety) and potato’s trader. Method of analysis is quantitative and qualitative
analysis. The results of the study are as follow: (1) There are two kinds of marketing
pattern of potato in West Java: (a) Marketing pattern of Granola variety which
is distributed to several market especially central market. Majority of Granola
variety is for household consumption; and (b) Partnership pattern between
farmer’s group or farmers with PT Indofood FM for Atlantic variety. Most of
this variety is used as a raw material for food processing industries; (2) Most
of potato’s farmers sell their product to village collectors, and potato’s
farmers who have large scale of potato’s farm can directly sell to district
traders and central market. (3) Atlantic variety were distributed through
Farmer’s Group to Partner Company.
Key words: marketing pattern,
distribution pattern, partnership
Penulis: Adang Agustian, Henny
Mayrowani
Kode Jurnal: jpmanajemendd080056
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