PERILAKU PERAJIN DALAM MENINGKATKAN KINERJA PASAR
ABSTRACT: This study has taken
position for developing of small-scale industry (SSI) is necessary strategy or
market conduct policy and market performance. For that objective, the
realization steps needed are: (a) re-examining about national development
objective; (b) conducting political system restructurization that enable all
people has equal right to participate in the economic sectors; (c) allocating
and distributing economic resources and production facilities in equitable
manner especially for rural people; and also (d) making more deep market
penetration for goods and services of SSI through issuing inceptives and
positive discrimination policies for SSI in supplying their production input,
production process and marketing. Promotion intensification and nourishing
cooperation with another kind of enterprise will be a beneficial.
Keywords: market conduct,
market performance, market penetration policies
Penulis: P. Eko Prasetyo
Kode Jurnal: jpmanajemendd070058
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