PERBANDINGAN EFEKTIVITAS STRATEGI TANGGUNG JAWAB SOSIAL PERUSAHAAN TERHADAP TINGKAT PROFITABILITAS PERUSAHAAN DALAM SRI-KEHATI INDEX (Studi pada Metode Cause Branding, Venture Philantrophy dan Mix Method)
ABSTRACT: The introduction of
Law No. 40 of 2007 and SRI-KEHATI index are the fact that CSR play an important
role in the corporate developments. Based on these phenomena, the purpose of
this research was to
compare and find
out differences of
effectiveness csr strategy
which measured by three
methods of csr
(cause branding, venture
philantrophy, mix method). Return On
Asset (ROA) used
as financial performance
indicators. This research
used stratified sampling method
with 18 samples
and one-way ANOVA
for hypotheses test.
The results of this
research conclude that
there was significant
differences on Mix
Method to their profitability.
Keywords: Corporate Social
Responsibility (CSR), Cause Branding, Venture Philantrophy, SRI-KEHATI index,
Return On Asset (ROA)
Penulis: Dewi Eriana
Kode Jurnal: jpakuntansidd130080
