PERAN PUBLIC RELATIONS DALAM MEMBANGUN CITRA PERUSAHAAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY
ABSTRACT: Company do
not at moment's
notice Corporate Social Responsibility (CSR)
in running its
effort. Some company
applying CSR is exactly
assumed to behave
too social. There
is also a
success company apply CSR, but society exactly look into company fail to
draw public sympathy. Target of company give benefit at society at the same time create
image, but inacceptable
sometimes better. This
matter happened because CSR
done conducted is
not arranged and
not supported by good
concept. Target of
this article is
to make efficient and effective CSR concept for the
application of by company.
Keywords: Corporate Social
Responsibility, public, efficient
and effective
Penulis: MD. Rahadhini
Kode Jurnal: jpmanajemendd100133
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