PENGUATAN KAPASITAS KLASTER USAHA KECIL DAN MENENGAH: KASUS DI SERENAN, KLATEN
ABSTRACT: This study aims at
examining a basic and optimal strategy for strengthening an export-based UKM
cluster at Serenan Klaten. This research sample is UKM bases on export in
Serenan, Klaten. Reason of location choice in Serenan because Serenan has been
specified to become one of UKM cluster to base on export by government. It used
a qualitative approach with the identification of the export-based UKM’s characteristics.
This included firm size, asset, planning, marketing, personnel, value of access
to information and performance. In this research applied SWOT analysis to formulate
strategy develops UKM in Serenan Klaten. There are seven strategies formulated
to develop UKM in Serenan Klaten
Key words: cluster, export,
business strategy, SWOT
Penulis: Fereshti, N.D, Edy
Purwo Saputro, Didit Purnomo
Kode Jurnal: jpmanajemendd080054
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