Pengaruh Framing Effect Sebagai Determinan Escalation of Commitment Dalam Keputusan Investasi: Dampak dari Working Experiences
Abstract: The prior of
research have shown that the framing effect is one of determinant in explaining
decisions to escalate commitment to failing projects. However , have not
considered whether experience moderates the framing effect on escalation of
commitment. This study reports the results of an experiment in which the effect
of decision frame of investment performance with negative feedback informatian
on judgment to continue project of experienced subjects is compared to
inexperienced subjects. Forty six Aceh experienced managers and forty seven
accounting students participated in this experiment. Two conditions based on
prospect theory (negative framing and positive framing) manipulated, and two
conditions of business experience, crossed between subjects. The experiment
reaffirms that decision frame does not have effect on judgment of experienced
subject but those frame indeed have effect on judgment to continue project of
inexperienced subjects. The result of this research suggest that framing effect
as drawn from prospect theory is one of explanatory power of escalation of
commitment, but it can not generalized to real-world business settings.
Keywords: Escalation
of Commitment, Framing
Effect, Prospect theory,
and Experience
Penulis: Muhammad Nur Yahya,
Jen Surya
Kode Jurnal: jpakuntansidd120154
