BISNIS DAN TANGUNG JAWAB SOSIAL
ABSTRACT: The dynamic
changes of the
environment which are
caused by the internal and
external causer have forced the businessmen not only to increase the profit and
work systems but also to care for the social problems. The more power the
businessmen have the more significant effect
of quality of
life the people
have, whether as
individual or as society.
Even, it influences
all lives in
the world. This
phenomenon brings the statement
of Corporate Social
Responsibility (CSR). CSR emphasizes that
the responsibility of a company
is not just
for economic activities (creating profit for the continuity of the
business), but also for the social responsibility including the environment. The social
responsibility in the
field of business,
is not only oriented
on social commitment
which emphasizes on
humanism approach, love, interest
in religion, morality,
and the like,
but also duties that
must be done
by the businessmen
to solve the
social problems appeared in
the society. In
its development CSR
has much been purposely
done, it means that
applying CSR is the
investment of the
development and the
continuity of the
business do the
business is not considered as
cost but as profit. Even, now days CSR has become the global trend.
Keywords: business, corporate
social responsibility
Penulis: Rahayu Triastity
Kode Jurnal: jpmanajemendd100135
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
