ANALISIS PEMILIHAN BANK SYARIAH DENGAN PENDEKATAN ANALYTICAL HIERARCHY PROCESS

Abstract: Analytical  Hierarchy  Process  (AHP)  is  a  method  of  decision  making  to  the choice priority determining problem of many alternatives. Based on the identification of factors that affect of decision making process of bank selection developed three levels. The  first  level  is  the  goal  of  the  problems  of  the  bank  selection.  The  second  level  is  a factor  taken  into  consideration  in  the  selection  of  banks,  consisting  of five  factors,  the minimum initial deposit, satisfaction of service facilities, the number of branch offices, administrative  costs  and  CAR  (Capital  Adequacy  Ratio).  The  third  level  is  the  bank alternatives.  In  this  research,  the  alternative  bank  is  Bank  Syariah  Mandiri  and  Bank BRI Syariah.
Keyword: AHP, Analytical Factors,Bank Selection
Penulis: Heniffa Nurul Khotimah
Kode Jurnal: jpakuntansidd130069

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