ANALISIS PELAKSANAAN SISTEM INFORMASI PEMASARAN DALAM MENUNJANG PENGEMBANGAN ACARA DI TVRI STASIUN JAWA BARAT DAN BANTEN
ABSTRACT: TVRI is a
broadcasting television company that gives communication services and the
outputs are programs whether on air or off air in good quality and excellence.
The aims of this research are to get information about the application of
marketing information system in PT TVRI of West Java and Banten stations, and
to know the application of programs development, and also to get information
about marketing information system in supporting programs development in PT
TVRI of West Java and Banten stations.
This research used case study method and descriptive method analysis. The
technique of data collecting in this research was by observation, questioner,
interview, and documentation. From the results, we can conclude that the
implementation of marketing information system in TVRI of West Java and Banten
stations is adequate and good enough for programs development. Even though it
still has weakness. This weakness is expected to become the consideration for
TVRI of West Java and Banten stations in
executing the development of marketing information system to support
programs development.
Keywords: Marketing
Information System, Programs Development
Penulis: Sri Fadilah
Kode Jurnal: jpakuntansidd080060
